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The Visa Global Travel Intentions unveils a survey showing key concerns by tourists

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29/11/2013

 

Safety and health issues are the major factors hampering the growth of tourism in Africa, a new report says. The Visa Global Travel Intentions Survey 2013, notes that countries seeking to increase visitor numbers should look to develop these areas and further communicate the improved safety and health standards to potential visitors.

 

Despite safety and health issues, which were cited as top concerns for the region, the attraction of safaris, ecotourism and a rich cultural experience are key magnets.

 

 

Top 3 activities respondents will consider in Kenya, Rwanda and Tanzania

 

Base : Kenya (9 721), Rwanda (11 514) and Tanzania (10 457)

 

 

 

Country

Country

Country

Activities

Kenya

Rwanda

Tanzania

Safari

66,00%

40,00%

51,00%

Eco Tourism & Culture Tours

52,00%

46,00%

57,00%

Animal Trekking

52,00%

38,00%

42,00%

 

 

Top 3 concerns with visiting Kenya, Rwanda and Tanzania

 

Base : Kenya (9 721), Rwanda (11 514) and Tanzania (10 457)

 

 

Country

Country

Country

Concerns

Kenya

Rwanda

Tanzania

Safety

47,00%

49,00%

43,00%

Never Considered it

36,00%

39,00%

39,00%

Heath Concerns

32,00%

28,00%

26,00%

 

//corporate.visa.com/_media/tourism-media-kit/visa-travel-magazine.pdf



29/11/2013
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